I Didn’t Get To Dean Holland’s Automated Income Seminar!

I Didn’t Get To Dean Holland’s Automated Income Seminar!

Hmmph… I Didn’t Get There!

Saturday morning on the 28th June 2014.

mf-desertToday is the start of Dean Holland’s Automated Income Seminar in Manchester, England.

As I only live six miles away, it’s easy for me to get to and I know where to park without it costing an arm and a leg, or at least the equivalent cost of a new player for one of the well known Manchester football (soccer) teams.

I bought my tickets well in advance and was looking forward to going there and meeting people in real life that I have only communicated with virtually. After all. events like this are ideal for networking and forming business relationships.

Alas, for me it wasn’t to be and I’m very disappointed that I didn’t get to the Seminar today.

But it wasn’t for a lack of trying. You may recall that a couple of weeks ago I broke ribs on my right side as I tripped up while taking my dog (Flora) for a walk. Flora slipped her lead and ran down the street, I chased after her, tripped up and landed heavily on my right side.

I can now categorically state that free-form body-surfing on the road – or any hard surface for that matter – is not a sport that I will be indulging in on a regular basis. In fact, for anyone thinking of taking this up as a sport, I totally do not recommend.

Since it happened I have been taking things easy, as per the doctor’s recommendation. Lying down flat is painful, so I purchased and have been sleeping on a lay-z-boy type electric reclining chair, where I can control the angle. It’s also great for getting up, as the chair can rise forward to a near standing position.

All this is good, but swollen ankles and feet is one of the downsides of not sleeping flat. Also, I injured the top of my right foot and sprained my right hand during the pavement nose-dive.   So, taking it easy has meant not driving or going anywhere and this is where my plans have unraveled. Twisting and bending to get into the car is extremely painful, as is reaching over my shoulder for the seat-belt. But, problems arose even before I got anywhere near the car.

Slippers or big airy sandals are the only footwear I have been wearing for the last couple of weeks and it is only when I tried – with my wife’s help – to put on a pair of regular shoes, did I realize just how much my feet have swelled up.

My only options of footwear, therefore, were slippers or big airy sandals. It was a close call, but for walking around town, the sandals somehow had that slight edge.   Anyhow, I was not going to be put-off by the pain and suffering I would have to endure. Not to mention the big airy sandals…*

* I told you NOT to mention the big airy sandals!

Well, I did drive in to Manchester and I did park where I wouldn’t get charged an amount equal to the gross-domestic-product of a small country.

But, after getting out of the car, I called to mind that someone once said something like “…mind is willing, flesh is weak…” and it is only when I managed to hobble about 200 yards away from the car, with my right foot, ribs and right hand aching that I realized the folly of my endeavour.

The only sensible course of action was to head home.

I’m really disappointed that I didn’t manage to get there.

Seven Pillars of Internet Marketing is About The Customer, You Know!

Pillars of Internet Marketing

If you Google ‘Pillars of Internet Marketing‘ you’ll get hits like 5 Pillars of Internet Marketing or 7 Pillars of Internet Marketing or even 13 Pllars… etc… Results like 13, also include the mechanics and technology of Internet Marketing. Things like choosing a website name, web host and whether it will be a WordPress or html based website.

That’s fine if you are learning everything from scratch, but in this article, I just want to focus on the real reason why people go into Internet Marketing in the first place.

It’s to sell stuff to customers, start making a little money from it and eventually get to the point where it is possible to make a full-time living out of it. That’s really no different from any other type of business, because if it wasn’t for customers, there wouldn’t be any businesses at all whether on or off-line.

The 7 pillar model is all about the customer and this is why I have chosen to go along with it in this article. Of course, it is important to know the basics about any type of business and with an on-line Internet Marketing business, having some knowledge about websites and hosting etc.., will at the very least help to avoid being conned by unscrupulous people.

Picking a niche market, researching the competition, the keywords to target and driving traffic are also fundamental to success. And indeed are part of the overall ‘complete package’. However, I would put all these aspects under the heading of ‘Mechanics and Technology’.

The Customer Focused 7 Pillars of Internet Marketing:

  • Knowledge
    Make sure you are aware of who your customer is. Who, where and what is the target market for your online business? These are important first questions that relate to demographics. The age, sex and social status of your target customer.
  • Searching
    As an example If you target the mid-teenage to mid-20’s age group, then you should consider how they access the internet. They would most likely use a mobile device like a phone or tablet, so ensure that your website shows up correctly and is easily accessible on mobile devices. Also consider that this age group is more likely to spend most of their time on social media sites like Facebook or Twitter, so make sure you also have a presence on those sites. And as you are also defining your brand, ensure the look of the page is consistent with your website.
  • Invitation
    Stand out from your competition and make sure that you choose page titles and descriptions on your website and social media pages that would most likely attract your target audience. Invite them to feedback and review your products or services. Testimonials from customers of the same demographic are powerful persuaders for others considering doing business with you.
  • Selling
    Someone accessing your website is most likely looking for a product or service that has brought them to you from a search or recommendation. Ensure that they land on a page showing or describing the product or service they are looking for. The landing page should attract their attention and be persuasive enough to make them want to buy from you. Think about a Unique Selling Point (USP) or value proposition and re-enforce the reasons why you are the best place to get it.
  • Compelling
    Make customers want to buy from you or willingly give you their details. Discounts or free shipping for sales, a free ebook or other downloadable gift in exchange for their name & email address. The sales or signup process should be straight forward, with all relevant information clearly visible. Ensure the process of sales or name & email collection is as smooth as you can make it, so they are compelled to follow through.
  • Servicing
    Never take your customers for granted. There is a tangible cost associated with their acquisition, whether it is discounts, free shipping, SEO or just your time. Deliver what was promised in the stated timescale. Be pro-active and call them if there are problems. Communication is key and is essential for establishing yourself and your business in the minds of your customers, as someone they Know Like & Trust (KLT).
  • Retention
    Remind your customers about your business. Help to keep it at the forefront of their minds with regular newsletters. Avoid bombarding them with sales emails every day of the week. Find an appropriate balance in your specific niche. Ensure your emails or newsletters also have good informational content and are not just cluttered with stuff you want to sell to them.

So there you have it, the seven Customer FocusedPillars of Internet Marketing. And as I wrote earlier, there is a whole other side of Internet Marketing that is also considered as additional Pillars.

David Bain is said to have started the whole ‘Pillars’ thing an he has a free e-book of what is now called the 4-Phases of Digital Marketing.

Actually, to have Marketing Plan Phases is quite a common strategy for any business, so the use of the word in IM is probably more of a re-alignment with the regular world of business.

The 4-Phases of Digital Marketing covers all the aspects that are required for a full grounding in Internet Marketing.

Click any of the blue links to get hold of a free copy.

The video below is of David Bain talking about the 4-Phases of Digital Marketing, which is the framework behind the 26-Week Digital Marketing Plan – a step-by-step online marketing plan which helps marketing managers, business owners and entrepreneurs to significantly improve their internet success.

26-Week Digital Marketing Plan founder David Bain gave this seminar on 6th December 2012 in London, UK:

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David Bain talking about the 4-Phases of Digital Marketing