Well, this year’s Quick Start Challenge finished in the early hours of Thursday morning in the UK (1:30 am). As I’m no longer young and carefree, that was way too long passed my bedtime!
Waking some 6 hours later, I was still bleary eyed and needed at least a gallon of coffee before I began to wake up properly! Anyway, I slowly started to come round and eventually began to function.
Despite it being the Grand Finale of Quick Start Challenge 2014, there was still quite a lot of excellent content. Dean Holland sure does give fantastic value and over-delivered at a rate which was at least ten times the price of the course. This is Dean’s normal mode of operation and a standard by which his business operates – one of his “secret sauce” ingredients that has made him such a successful internet entrepreneur and millionaire.
Dean started off with a review of everything we had covered during the course, making sure that we understood and appreciated important fundamentals, such as KLT (Know, Like, Trust) and the “Success Metric” T+C=S (Traffic + Conversions = Sales).
He stressed the importance of KLT in establishing a relationship with visitors to one’s blog. No hype or BS, just honest and authentic writing, until visitors feel they have a rapport with the blogger and naturally establish the KLT metric of Know, Like & Trust. That’s when the Success Metric of T+C=S (Traffic + Conversions = Sales) comes into play.
To not understand and appreciate the importance of both metrics, means an unsuccessful and frustrating time for any aspiring Internet Marketer.
I would also add that these are important fundamental requirements of any business venture, whether on or off line. Without all of these basic components in place, any business would struggle to make sales.
Dean compelled us to commit both KLT and the Success Metric to memory and to base our IM ventures on the principles of integrity, honesty and authenticity enveloped within KLT.
Further strategies presented by Dean, that he uses in his own business, included his “Value Stack” Business Model, which is his own proven high converting sales funnel.
He spoke about traffic and how there are really only two ways of getting it.
“Free” traffic and “Paid” traffic. Dean stressed the importance of researching the reputation of “Paid” traffic vendors, before ordering “clicks” from them and how it is wise to spread the amount spent over a number of vendors. During my limited experience and previous research in this area, I have found out that the smart thing to do, is to order the minimum quantity of clicks as reputable vendors tend to over-deliver anyway.
The other important point about paying for traffic is the quality of the traffic and not the quantity. Targeted traffic is what you want, that is people who are already interested in your niche. Cheap Fiverr gigs will deliver quantity, but most of the visitors will not really be interested in your niche or just be “freebie” hunters collecting as much stuff as they can get and then immediately unsubscribing.
There may well be a lot of traffic, but in the IM world, it is known as low-quality.
“Free” traffic is not really free. It requires that you drive traffic to your website and that needs time. So, the difference between Paid & Free traffic is the spending of money or the spending of time.
Dean carried on delivering a lot more excellent content and strategies from his own business.
The big grand finale included some surprises from Dean.
Everyone who attended the live webinar was entered into a prize draw, to win one of three 60 minute sessions with Dean which could take the form of a direct consultation on the winners business, or an interview that the winner can record and sell as their own product.
An awesome prize that unfortunately I didn’t win, but warmest congratulations to those lucky people who did!
As usual, with any of Deans’ events, there was also something more.
He presented to us, something that has been dubbed “The Ultimate Six Figure Short cut“.
An exclusive and unique program called iPro that allows members – known as partners – access within his business and rights to sell his products with very generous commissions.
iPro is not advertised directly by Dean, all references I’ve found to it are mainly in the form of video testimonials or written about in the blogs of people within the program. All of them have said how much it has restored their faith in IM as a way to earn a living online and many have actually stated that they have indeed earned their first ever income! Their first four figure days are celebrated by Dean in their own exclusive closed Facebook group.
Within the members’ area of iPro, there is a wealth of in-depth training, covering many areas from traffic generation to Dean’s own proven and profitable business models. Acceptance into the iPro program is more than just handing over a sum of money. There is no guarantee of acceptance and before a price is even mentioned, the applicant is required to undergo an interview. I don’t know if there is just one interview or a series of stages, or whether it depends on a particular applicant. Although I have seen mention of a 90 minute interview.
Dean concluded the QSC with perhaps the biggest surprise, and announced that all of us have shown such consistent commitment and progress throughout the QSC, that he was prepared to waive the normal interview vetting process and allow us to access iPro at the Platinum level. I understand the levels are: Gold, Platinum, Elite and Master.
Entrance to the second level is pretty cool and yes, I did take advantage of the opportunity and I am just starting to work my way through the training.
I make no secret of the fact that my IM income efforts thus far are rather dire. Not-a-bean; zilch; nada; nothing have I made. But now, I have invested properly with Dean Holland, a well-known, proven and successful mentor.
I have added links below to QSC and another of Deans’ courses, Big Commission Blueprint (BCB), if you are interested in any of them. As for iPro, I’ll be documenting my progress – when I have time – as I work my way through the training.