Internet Marketing and Other Related Industry Acronyms’

Internet Marketing  and Other Related Industry Acronyms’

This list is by no means definitive. It has been curated from sources across the web, far too numerous to mention. As well as terms associated with Internet Marketing – or in keeping with the subject, this should be abbreviated to  IM –  the list also contains acronyms from other disciplines that are related, in the sense that Internet Marketers may come across them when talking with web hosting providers and/or software writers, programmers/developers that may be commissioned for product creation or other development/maintenance tasks .

For the average Internet Marketer, it does no harm to at least know what their abbreviated speech or acronym riddled documents actually stand for, even if the technology itself is far beyond comprehension! But after all, that’s precisely the reason why such individuals are hired in the first place.

Some acronyms stand for more than one meaning, such as IM, which can be Internet Marketing or Internet Marketer or Instant Messaging. Those with more than one meaning are represented in the list by separating them with a  Forward Slash ‘/’ – or Oblique if you prefer the proper English name.

I’ve also found a useful acronym finder, for any others you may come across.

Just Click Here


.NET Framework Software Framework For Microsoft Servers (Also See ASP.NET, FCL, CLR)
AIDA Attention Interest Desire Action (Now Defunct – Original Sales Funnel Process Description)
AJAX Asynchronous Javascript And XML
AOV Average Order Value
API Application Program Interface
AR Augmented Reality
ASCII American Standard Code For Information Interchange
ASP Application Service Provider / Active Server Pages (Also See ASP.NET & .NET Framework)
ASP.NET Active Server Pages Server Side Scripting Technology (Endemic To Microsoft Servers & Uses .NET Framework)
ASV Average Subscriber Value
ATD Agency Trading Desk
B2B Business To Business
B2C Business To Consumer / Business To Customer
BAL Bodacious Acronym List (Like This One!)
BANT Budget Authority Need Timeline (Four Criteria Sales Reps Use To Qualify Prospects)
BIPPO Best Informed Person’s Opinion
BL Backlink
BMP Bitmap
BO Business Owner
BoFu Bottom Of The Funnel
BR Bounce Rate (Also See EBR)
CAC Customer Acquisition Cost
CAN-SPAM Controlling The Assault Of Non-Solicited Pornography And Marketing
CASL Canadian Anti Spam Legislation
ccTLD Country Code TLD (Also See TLD)
CFML Coldfusion Markup Language
CGI Common Gateway Interface
CLR Common Language Runtime (Also See ASP.NET, FCL & .NET Framework)
CLV Customer Lifetime Value
CMS Content Management System (Also See WP)
CoCA Cost Of Customer Acquisition (Also See CAC)
CPA Cost Per Action / Cost Per Acquisition
CPC Cost Per Click
CPCV Cost Per Completed View
CPD Cost Per Download
CPE Cost Per Engagement
CPI Cost Per Impression
CPL Cost Per Lead
CPM Cost Per Thousand
CPR Cost Per Registration
CPS Cost Per Sale / Cost Per Subscription
CPV Cost Per View (Also See PPV)
CR Conversion Rate / Conversion Ratio
CRM Customer Relationship Management
CRO Conversion Rate Optimisation
CSS Cascading Style Sheets
CTA Call To Action
CTOR Click To Open Rate
CTR Click Through Rate
CX Customer Experience (Also See UX)
DAM Digital Asset Management
DM Direct Mail / Direct Message
DMP Data Management Platform
DNS Domain Name System
DR Direct Response
DSP Demand Side Platform
ECPM Effective CPM (Also See CPM)
eDM Electronic Direct Marketing
EBR Email Bounce Rate (Also See BR)
EMV Emotional Marketing Value
EPC Earnings Per Click
EPM Earnings Per Thousand
ESP Email Service Provider
ETLA Extended Three Letter Acronym (Like Some On This List – Also See TLA & BAL)
FAQ Frequently Asked Questions
FB Facebook
FBML Facebook Markup Language
FCL Framework Class Library (Also See ASP.NET, CLR & .NET Framework)
FF Follow Friday (#ff – Hashtag On Twitter)
FFA Free For All Links
FRS Functional Requirement Specification
FTP File Transfer Protocol (Also See SFTP)
FUD Fear Uncertainty  Doubt
GA Google Analytics
GIF Graphics Interchange Format
GNU Gnu’s Not Unix
GOAT Gone Off At A Tangent
gTLD Generic TLD (Also See TLD)
GUI Graphical User Interface (Also See UI)
H1 Main Heading Tag In HTML
HIPPO Highest Paid Person’s Opinion
HTML Hypertext Markup Language
HTTP Hyper Text Transfer Protocol
HTTPS Hyper Text Transfer Protocol Secure
I/O Error Idiot Operator Error
IIS Internet Information Server (Microsoft)
IM Internet Marketing / Internet Marketer / Instant Message / Instant Messaging
IMAP Internet Message Access Protocol
IMC Integrated Marketing Communications
IO Insertion Order / Input Output (In This Context, Usually Written As I/O)
IP Internet Protocol / Intellectual Property
IP Address Internet Protocol Address
IPTV Internet Protocol Television
ISP Internet Service Provider
JPEG Joint Photographic Experts’ Group
JPG Joint Photographic Experts’ Group
JSON Javascript Object Notation
KML Keyhole Markup Language
KPI Key Performance Indicator
LAMP Linux Apache Mysql Perl/Php/Python
LP Landing Page (Also See SP)
LTV Lifetime Value
LTV-CAC Ratio Of Lifetime Value To Customer Acquisition Cost  (Also See LTV & CAC)
MLM Multi Level Marketing
MoFu Middle Of The Funnel
MoM Month On Month / Month Over Month
MPEG Moving Picture Experts Group
MQL Marketing Qualified Lead
MRR Master Resell Rights / Monthly Recurring Revenue
MT Modified Tweet (Also See RT)
MTD Month To Date
MVT Multivariate Testing
NFC Near Field Communication
NPS Net Promoter Score
OEM Original Equipment Manufacturer
OLA Operational Level Agreement (Also See SLA)
OS Operating System / Open Source
PDF Portable Document Format (Adobe)
PEBKAC Problem Exists Between Keyboard And Chair
PERL Practical Extraction And Report Language
PFI Pay For Inclusion
PHP PHP Hypertext Preprocessor (Recursive Acronym)
PICNIC Problem In Chair Not In Computer
PIM Product Information Management / Personal Information Manager
PNG Portable Network Graphict
POS Point Of Sale
PPA Pay Per
PPC Pay Per Click
PPCSE Pay Per Click Search Engine
PPI Pay Per Impression
PPL Pay Per Lead
PPS Pay Per Sale
PPV Pay Per View
PR Page Rank
PSD Photoshop Document
pURL Personalised URL (Also See URL)
PV Page Views
QA Quality Assurance
QoQ Quarter On / Over Quarter
QR Code Quick Response Code
QS Quality Score
QTD Quarter To Date
REST Representational State Transfer
RFC Request For Comment
RFI Request For Information
RFP Request For Proposal
RFQ Request For Quotation
ROI Return On Investment
RON Run Of Network
ROR Ruby On Rails
ROS Run Of Site
RSS Really Simple Syndication / Rich Site Summary
RT ReTweet
RTB Real Time Bidding
RTD Real Time Data
RTIs Retweet (When Someone Shares One Of Your Tweets With Their Followers)
rURL Response URL (Also See URL)
S2S Server To Server
SaaS Software As A Service
SE Search Engine
SEM Search Engine Marketing
SEO Search Engine Optimisation
SEP Search Engine Positioning
SERP Search Engine Results Page
SFTP Secure FTP (Also See FTP)
SLA Service Level Agreement (Also See OLA)
SM Social Media
SMB Small / Medium Business (Also See SME)
SME Small / Medium Enterprise (Also See SMB)
SMM Social Media Marketing
SMO Social Media Optimisation
SMP Social Media Platform
SMS Short Message Service
SOAP Small Objects Access Protocol
SoLoMo Social Local Mobile
SOV Share Of Voice
SOW Statement Of Work
SP Squeeze Page (Also See LP)
SQL Structured Query Language / Sales Qualified Lead
SSH Secure Shell
SSI Server Side Include
SSL Secure Sockets Layer
SSP Supply Side Platform
sTLD Sponsored TLD (Also See TLD)
SWOT Strengths Weaknesses Opportunities Threats
TLA Three Letter Acronym (Like The Majority On This List – Also See ETLA & BAL)
TLD Top Level Domain
ToFu Top Of Funnel
TOS Terms Of Service
UCD User Centric Design
UGC User Generated Content
UI User Interface (Also See GUI)
URI Uniform Resource Indicator (Also See URL)
URL Uniform Resource Locator (Also See URI)
USP Unique Selling Proposition/Point
UV Unique Visitor
UX User Experience (Also See CX)
VM Viral Marketing / Virtual Machine
VOB Video Object
VOD Video On Demand
VOIP Voice Over IP
vTLD Vanity TLD (Also See TLD)
W3C World Wide Web Consortium
WIMP Windows Icons And Mouse Pointing (Pejorative Form Of GUI)
WOM Word Of Mouth
WOMM Word Of Mouth Marketing
WP WordPress (Also See CMS)
WWW World Wide Web
WYSIWYG What You See Is What You Get
XML Extensible Markup Language
YOY Year On Year/ Year Over Year
YTD Year To Date