My Business Goals, Objectives & Ambitions

My Business Goals, Objectives & Ambitions

Business Goals, Objectives & Ambitions

I decided to use this post to address my business goals and objectives in my new online business, as well as my on-going and personal ambitions.

SMART GoalsI haven’t written for a while as I have been recovering from the fall I had while I was walking my dog a few weeks ago. The ribs are still a little painful, but my sprained right hand made it awkward as well as painful to type as I was thinking about the pain more than about what it was that I was writing about.

Things are not too bad now, so I thought it was time to get back into things.

The time away has allowed me to properly think about what my actual goals really are the direction I want to take with my fledgling Internet business.

I missed Dean Holland’s regular iPro webinar last night (Monday 21st) and will catch up on the replay, but I did get to the one held on the 14th. What a marathon that was, turned out that it lasted over 4 hours! Many people went live with Dean and spoke about their goals and ambitions with their on-line businesses. I was also meant to speak, but had to leave as it was approaching the 2 hour mark due to other commitments.

Goals & Objectives

So, I thought that I would use this post to document my goals.

Most people start with their first objective as being to build up a stable and regular monthly income, at an amount sufficient enough to cover their monthly outgoings so they can quit their full-time job.

That’s not a bad objective and is probably what I would have written at one stage, except that I am now sort-of semi-retired. I write that in a hyphenated way, because I have in fact been away from work due to a long term illness since August 2010. I finally agreed a pay-off from my employer and have been officially unemployed since January 24 of this year. I now have no mortgage to worry about, so I can’t be thrown out onto the streets, but there are still utility bills to be paid; food to be bought; cable TV & running of car etc…

I’m still not fully recovered from my illness and still have to take medication and regularly see medical professionals.

And that is precisely why an on-line business is beneficial to me.

Internet Marketing is something that I have been studying since I have been off work. I took a couple of on-line courses and played around with html and WordPress websites. The technical side is no real challenge, as by profession I am an architect of complex computer network systems.

Anyway, back to my goals.

I have all this scribbled in pencil on a piece of paper that resides on my desk. I have “First of June 2014” as a starting date, written on top of the paper, as the month of June is the middle of the year and has a nice, round feel to it. But, I didn’t reckon on my dog causing me to trip up while chasing her down the street and breaking a couple of ribs!

I also didn’t allow for any contingencies in my planning, which is something I would have done as a matter of course when running projects at work. Oh well, stuff happens, as they say.

My Goals

Keep Calm Make SMART GoalsThe periods mentioned in the list below are with reference to that June date:

  • To consistently earn a four figure income every month, within a three month period. To begin with, the amounts need only be modest and I am only looking at figures between $1,000 and $2,000. My sites will slowly rise as I finally make a break-through and start to see stable and regular payments into my bank account.
  • Within a six month period, the monthly income will be approaching $5,000 and I will be pushing that figure higher so that my new focus will be on five figures per month after the six month mark.
  • Income streams will multiply as I become more confident. I am already working on a software product that will be launched using the tried and tested methods of JV’s and affiliates. So this goal is the production of a viable product that will be launched with the six month window.

My Ambitions

Around the time I joined iPro, I also joined a small team of people that are being mentored by a creator of several successful software products in the field of content curation. I can’t give out too many details at present as I have signed a NDA (Non Disclosure Agreement).

My ambitions are to build both a personal and corporate brand that are both known, liked and trusted. This blog is the vehicle for my personal branding, which I have also begun to enhance, starting with the new website banner you see above. I have added a privacy policy to the main drop-down menu and will be adding more new sections. I am also not happy with the amount of time the site takes to load and I know there are too many plugins. A better WordPress theme is needed which will replace my current free ‘Magazine Basic’ theme.


Entrepreneurial Mindset & Big Business

All software products I produce will be under a corporate brand name rather than mine. I receive many emails on a daily basis from internet marketers selling their latest and greatest software product and of course, they make sure everyone knows they are personally responsible for it.

Well, what’s so what’s wrong with that, you may ask.

Allow me to shift my mind back to the senior role I held in one of the top three, multi-national IT corporations. I wouldn’t look twice at a product that was attributed to an individual. Through customer meetings, I was responsible for ascertaining and understanding the objectives with relation to a customer’s business requirements.

When all was understood and accepted by both parties,  I would start by looking at software/components etc that were already available with which to architect a solution. An important criteria, is that any suitable products already on the market must have a robust on-going development and support structure behind it. A well documented product life-cycle must also exist so that upgrades can be planned well in advance to minimize disruption to daily operations.

I have had many good products presented to me, that would certainly cover some specific requirement in a program of work. But because the vendor’s ego was so huge, they couldn’t stop themselves from bragging about it being their own personal creation and they alone were responsible for on-going development and support.

Among their peers and in the industry sector they inhabit, such people are regarded as guru’s. Followers pack out webinars and live events in particular, so they can personally meet and be photographed next to their idol. Credit card at the ready, they will impulsively buy anything and everything produced by their hero.

Unfortunately, this is exactly the wrong vision and approach to present when attempting to sell a product into a large commercial organization.

After such boardroom meetings, which rarely ended well, I have personally witnessed a kind-of look descend on their faces, a look I can only describe as a combination of devastation, disbelief and confusion. Wounded pride mixed in with a sense of insult when they realize that the corporate suits and hard-nosed business types are not swooning at their feet. Some have even been left in a state of physical shock when they are rejected.It is a real shame, as some of the products I have seen are very good indeed, but the attitude and risk presented by these so-called ‘guru’s’ are incompatible with the very high value business environments they would love to break in to.

Richard Branson

Photo used in accordance with License.Photo by J Simmons.Image of Richard Branson cropped from original

Succeeding in the boardroom requires a very different approach. Lessons needs to be taken from people like Sir Richard Branson, who perhaps is the most famous and high profile of entrepreneurs. He has perfected an image of a tie-less, long haired and bearded, swash-buckling go-getter. But he knows that the boardroom isn’t the place for that persona.I guess that, in a way, acknowledgement of this very different environment and attitude expectation, could be regarded as the ‘secret sauce‘ for success in a big business environment.

This is the very reason why I want to introduce products into the market as a company brand instead of my personal brand. I know in the early days, these things are most likely one and the same. Take Microsoft, for example. In the early days it was Bill Gates – when phoning Microsoft in the early to mid 70’s, you spoke to Bill. I know this from personal experience, because I did.

When IBM were in the early stages of creating and developing what was to become a new and now dominant genre of personal computing, the first IBM PC. Would they have ever awarded the contract to provide an Operating System for their PC to a company known as ‘Bill’s Software Products’ rather than Microsoft?

Automated Income Seminar Live Training Event with Dean Holland

Automated Income Seminar Live Training Event with Dean Holland

Automated Income Seminar - Dean Holland

Two Day Live Training Event with Dean Holland Manchester UK June 28 & 29 2014

In one of my early posts, I outlined that for the past three and half years my ventures into the online world of Internet Marketing had not really been very serious.

Although I started with the best of intentions – as I’m sure many other people have – I soon got caught up in all the hype stirred up by dodgy individuals out to make a quick buck. Of course, being a fresh green newbie, I didn’t immediately realize how dodgy, or devious, they were.

I now realize that much of the information I found online in those early days turned out to be rather questionable.

Hold on…back-up a little…in that sentence I used the word ‘found’. But looking back now, I would definitely say that I was deliberately seeking out information that would satisfy my pre-conceived ideas that earning an income online was really quite easy. Strangely, I regarded those Marketers offering 4 or 5 figure training as being the scam artists.

In those early days, I approached Internet Marketing with exactly the wrong mindset.

As a high-achieving technical professional, the Internet – or rather, the mechanics of it – were no mystery to me. I was there in the pre internet days and remember the early bulletin board systems that evolved out of the initial DoD Arpanet project and the first email. All of this was, of course, command line driven and text based until in 1989, when Sir Tim Berners-Lee invented the World Wide Web as we now know it.


And therein lay my particular mindset problem.

Believing that technical knowledge is all that was required, left me easily susceptible to the promise of ‘push-button-riches’.  However, my  high achieving executive level career as a senior IT solutions architect, meant that I was not so easily talked into things. Working in that type of environment also helps to develop an acute sense of identifying BS.

But I wasn’t completely immune and still bought lots of WSO’s, training and other stuff from The Warrior Forum and other sites. Buying lots of stuff in the early days seems to be common practice, even among the most successful Internet Marketers.

I’m glad I finally found Dean Holland,the first mentor I have truly invested in. Joining the iPro program is a 4 figure investment and represents my firm commitment to stop playing around and take IM seriously.

However, there is an opportunity to experience 2 days of LIVE training with Dean Holland at a bargain price. Dean is holding a 2 day LIVE event in Manchester, in the United Kingdom, on June 28 & 29 2014. This is only the second time he has hosted a live event anywhere in the world.

But you’d better be quick.
Automated Income Seminar

The venue can only hold 100 people and at the time of this writing (May 19), there are only 68 spaces left. So if you are interested and can make it to Manchester, England, then please act quickly and click the link: Automated Income Seminar

QSC Grand Finale Webinar (& introducing ipro)

QSC Grand Finale Webinar (& introducing ipro)

QSC Grande Finale Webinar 2014QSC Grand Finale Webinar (& introducing ipro)

Well, this year’s Quick Start Challenge finished in the early hours of Thursday morning in the UK (1:30 am). As I’m no longer young and carefree, that was way too long passed my bedtime!

Waking some 6 hours later, I was still bleary eyed and needed at least a gallon of coffee before I began to wake up properly! Anyway, I slowly started to come round and eventually began to function.

Despite it being the Grand Finale of Quick Start Challenge 2014, there was still quite a lot of excellent content. Dean Holland sure does give fantastic value and over-delivered at a rate which was at least ten times the price of the course. This is Dean’s normal mode of operation and a standard by which his business operates – one of his “secret sauce” ingredients that has made him such a successful internet entrepreneur and millionaire.

Dean started off with a review of everything we had covered during the course, making sure that we understood and appreciated important fundamentals, such as KLT (Know, Like, Trust) and the “Success Metric” T+C=S (Traffic + Conversions = Sales).

He stressed the importance of KLT in establishing a relationship with visitors to one’s blog. No hype or BS, just honest and authentic writing, until visitors feel they have a rapport with the blogger and naturally establish the KLT metric of Know, Like & Trust. That’s when the Success Metric of T+C=S (Traffic + Conversions = Sales) comes into play.

To not understand and appreciate the importance of both metrics, means an unsuccessful and frustrating time for any aspiring Internet Marketer.

I would also add that these are important fundamental requirements of any business venture, whether on or off line. Without all of these basic components in place, any business would struggle to make sales.

Dean compelled us to commit both KLT and the Success Metric to memory and to base our IM ventures on the principles of integrity, honesty and authenticity enveloped within KLT.

Further strategies presented by Dean, that he uses in his own business, included his “Value Stack” Business Model, which is his own proven high converting sales funnel.

He spoke about traffic and how there are really only two ways of getting it.

“Free” traffic and “Paid” traffic. Dean stressed the importance of researching the reputation of “Paid” traffic vendors, before ordering “clicks” from them and how it is wise to spread the amount spent over a number of vendors. During my limited experience and previous research in this area, I have found out that the smart thing to do, is to order the minimum quantity of clicks as reputable vendors tend to over-deliver anyway.

The other important point about paying for traffic is the quality of the traffic and not the quantity. Targeted traffic is what you want, that is people who are already interested in your niche. Cheap Fiverr gigs will deliver quantity, but most of the visitors will not really be interested in your niche or just be “freebie” hunters collecting as much stuff as they can get and then immediately unsubscribing.

There may well be a lot of traffic, but in the IM world, it is known as low-quality.

“Free” traffic is not really free. It requires that you drive traffic to your website and that needs time. So, the difference between Paid & Free traffic is the spending of money or the spending of time.

Dean carried on delivering a lot more excellent content and strategies from his own business.

The big grand finale included some surprises from Dean.

Everyone who attended the live webinar was entered into a prize draw, to win one of three 60 minute sessions with Dean which could take the form of a direct consultation on the winners business, or an interview that the winner can record and sell as their own product.

An awesome prize that unfortunately I didn’t win, but warmest congratulations to those lucky people who did!

As usual, with any of Deans’ events, there was also something more.

He presented to us, something that has been dubbed “The Ultimate Six Figure Short cut“.

An exclusive and unique program called iPro that allows members – known as partners – access within his business and rights to sell his products with very generous commissions.

iPro is not advertised directly by Dean, all references I’ve found to it are mainly in the form of video testimonials or written about in the blogs of people within the program. All of them have said how much it has restored their faith in IM as a way to earn a living online and many have actually stated that they have indeed earned their first ever income! Their first four figure days are celebrated by Dean in their own exclusive closed Facebook group.

Within the members’ area of iPro, there is a wealth of in-depth training, covering many areas from traffic generation to Dean’s own proven and profitable business models. Acceptance into the iPro program is more than just handing over a sum of money. There is no guarantee of acceptance and before a price is even mentioned, the applicant is required to undergo an interview. I don’t know if there is just one interview or a series of stages, or whether it depends on a particular applicant. Although I have seen mention of a 90 minute interview.

Dean concluded the QSC with perhaps the biggest surprise, and announced that all of us have shown such consistent commitment and progress throughout the QSC, that he was prepared to waive the normal interview vetting process and allow us to access iPro at the Platinum level. I understand the levels are: Gold, Platinum, Elite and Master.

Entrance to the second level is pretty cool and yes, I did take advantage of the opportunity and I am just starting to work my way through the training.

I make no secret of the fact that my IM income efforts thus far are rather dire. Not-a-bean; zilch; nada; nothing have I made. But now, I have invested properly with Dean Holland, a well-known, proven and successful mentor.

I have added links below to QSC and another of Deans’ courses, Big Commission Blueprint (BCB), if you are interested in any of them. As for iPro, I’ll be documenting my progress – when I have time – as I work my way through the training.